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Rock and Roll Hall of Fame member Dave Clark on Gloria Stavers

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"It was on the DC5's first appearance on The Ed Sullivan Show that Gloria Stavers turned up, pen in hand, 1,000-watt charm turned on.

(Dave Clark) 'It was after that first Sullivan appearance that 16 came on the scene.  That's when we got the full import of how powerful the magazine was, and of course, were happy to be in it.  Part of that had to do with Gloria Stavers, its editor-in-chief and pretty much the only person we dealt with at first.  We met for the first time in New York at the Warwick Hotel -- it was the only hotel to stay at in those days because they tolerated the screaming mobs outside.

Gloria was not only classy, but very lovely.  And she didn't look like a journalist.  She looked like a model, tall, slim, elegantly dressed, like she'd just walked off the catwalk.  We didn't expect her to pull out a pad and pen and start interviewing us.  We may have reacted to her more as a beautiful woman than a journalist, but over the years, we realized how brilliant she was.  She knew what the kids wanted.  She helped them to fulfill their dreams.  When it got into what they would like, or what they hoped for, she obviously knew and had great taste.

Those first two years were the most exciting.  We went from earning about $30 a week to, after being on The Ed Sullivan Show, having our own plane!  And playing to 30,000 people.  The whole thing changed overnight, and it all happened because of the unique combination of radio, the Sullivan show, and 16 Magazine.  Radio stations made your records, but they couldn't project the face behind the performance.  So you needed the Sullivan show for that; it took you into every American home.  16 Magazine was the icing on the cake, because it actually got into who the guys in the group were, what you liked, what you didn't like, which couldn't be portrayed on radio and television.  So it was a combination of the three coming together; one without the other wouldn't have worked.  16 was an enormously powerful magazine; it gave us our audience.' "

    ~  from "Who's Your Fave Rave" (1997) by Randi Reisfeld and Danny Fields 

Img464 (563x800)16 Magazine (July 1965)


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